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Female Preferences in Cars

VW Beetle

Female drivers are not laughed any more as they used to be because the society finally realized that a big number of vehicles on the roads are controlled by women. Manufacturers look at them very seriously because they know there are vehicles which are mostly popular among women only. About 37.4% of all auto purchases in the first half of 2009 were done by women. And even if the purchase was done not by a female, in many cases women have a voice in many of the automotive purchases.

Everybody knows that Volkswagen Beetle is one of the most popular vehicles among women. But VW Beetle and Eos convertible are not the only their choices: America’s best-selling crossover, Honda CR-V is highly desired by many lady-drivers. So, what are the vehicle features that females prefer?

The primary factors are the same as for men: they want a “Reliable/Dependable” vehicle which has good “overall quality”. Approximately at the same rate with males, ladies were looking at “price/monthly payment” and “fuel economy/gas mileage”. However, there are some points in which women are different than men. While purchasing a vehicle, women also prioritize environmental friendliness, included service/maintenance package, feeling safe while driving, safety features, and flexible/changeable seating.

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