In January Korean automaker Huyndai has offered Assurance Plan for those who will purchase their vehicles in 2009. Since then their sales went up and it was basicly the only company that did not suffer loss in the beginning of the year. On March 31, Ford has introduced a similar plan. The American manufacturer says its Advantage Plan will cover payments for up to 12 months on a new Ford, Lincoln or Mercury if a customer will lose the job.

Ford program has already started and will last throughout June 1. It provides payment protection of up to $700 per month. In addition some vehicles will be offered with zero financing. As part of the plan there will be “local charity support program”. More details on the whole Ford Advantage Plan will be announced in April.

Ken Czubay, Ford’s vice president said, “We at Ford want to do our part to rebuild faith in the marketplace by offering payment protection on every new Ford, Lincoln or Mercury vehicle for up to a year if our customers lose their jobs."