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General Motors realizes it cannot survive in the current situation if it will not have some changes in the structure, so one of the major decisions was the elimination of the brands that don’t bring much profit. The manufacturer plans to keep Chevrolet, Cadillac, Buick and GMC, but Pontiac, Saab, Saturn and Hummer are going to leave the company.
General Motors has been talking about Hummer sale since summer when the fuel prices went high and the sales of the gas-guzzlers dropped. At that time expensive Hummers lost half their value and were selling for a price of an ordinary sedan. Although GM is ready to sell Hummer there has been nobody wanting to purchase it.
Saturn is an American version of the German Opel and British Vauxhall and if in the beginning GM planned to eliminate Saturn, but keep the European branch, there have been talks the German government wants to nationalize the brand to prevent the growing unemployment caused by GM at the Opel headquarters and plants.
Saab has been owned by GM for 8 years, but the manufacturer doesn’t think the Swedish brand gives it enough profit. There have been rumors about a few candidates who are interested in the brand purchase, but their names have been kept in secret.
The Pontiac’s destiny is not clear yet.
GM announced that the troubles are over and the company is planning to rise from the crisis. In the beginning of last year the situation became so bad that the manufacturer had to announce bankruptcy in July. The second half has not been sweet either: General Motors suffered a $4.3 billion loss in profit.
Seems like, Saab will not belong to Asian auto manufacturers, or any other foreign companies, because its parent firm, General Motors has announced the final decision today. The American automaker will sell Saab to Swedish supercar maker Koenigsegg Automotive.
General Motors is happy to announce that the sale of Saab and Opel is coming to the final talks. There have been several candidates, but the manufacturer has the number of them to final three for each brand.
General Motors has been planning to sell brands for a while. The American manufacturer wanted to get rid of Hummer, Saturn and Saab.
Detroit manufacturers still want to sell Swedish marques. Both of them said there have been companies interested in the purchases, but they do not want to announce what are those firms.