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It has been announced before that Ram would separate from Dodge and function as an individual brand which makes commercial vehicles. Fiat is already planning and expansion of the Ram vehicles for 2012.
This spring Italian automaker has purchased Chrysler which owns several brands including Dodge. A lot of changes in the American company have been made since then; one of them is that Fiat thinks Ram is so popular that it should become a separate brand which specializes on commercial autos such as pickup trucks, vans, and SUVs. At the same time Dodge will be dealing with little vehicles only.
The Italian automaker is bringing two new commercial vehicles from Fiat Group in Europe in 2012 to expand the Ram brand. These are large and small commercial vans of the 2013 model year. It is projected that they will be Fiat Doblo, a compact delivery vehicle which looks like Ford Transit Connect, and Iveco Daily, a full-size delivery vehicle which has already received world-wide appreciation.
Being a part of Dodge line Ram was producing about 280,000 units per year. Fred Diaz, the president and CEO of Ram, says that after separation Ram is going to make 415,000 units annually.
Within a few months Chrysler strategy has been changed greatly because of the Fiat influence and this is not going to stop. The Italian automaker offers more changes for all the brands it acquired. Here is some news about Dodge:
Daimler AG has announced that is sold 5.34% of the stake in Tata Motors. The German company has raised more than $400 million for the shares it did not want to hold any more.
BYD is the Chinese battery and EV specialist which has recently decided to form a joint venture with the German Daimler AG. Although the companies are going to work together on many projects, Chinese media has announced that BYD is not planning to share its core technology on lithium-ion batteries and EV systems with the partner.
In the last weeks almost every American has heard and discussed the problem of Toyota vehicles that have to be recalled because of “unintended acceleration”. The Japanese manufacturer is suffering losses in sales and reputation of a company that builds safest cars, but there are many questions to be answered about this whole deal.
Many manufacturers are trying to create the best eco-friendly cars, this is why each auto show is full of hybrids, electric cars, bio-fuel and low emission technologies, and things alike. Fiat is preparing a stand at the 2010 Geneva Auto Show with two eco-projects: the Doblo Natural Power van and Twin-Air two-cylinder engine.