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General Motors has been planning to sell brands for a while. The American manufacturer wanted to get rid of Hummer, Saturn and Saab. A few weeks ago it became clear that some parties were interested in the purchase of the Sweden company, now GM says there have been several bidders on Saturn.
Special committee of Saturn retailers has been studying sale or spin-off options. Germany is known for good automobiles and being a German marque, Saturn has really good options to be purchased. GM says there are multiple interested parties although their names are not announced.
Only one party has been unveiled. Black Oak Partners, LLC, Oklahoma-based private-equity firm considers buying Saturn shares which is really a good option, GM representatives say. It seems like Black Oak teamed up with Saturn dealers on the bid for the brand.
The price of the brand or any other financial data is kept in secret so far.
Daimler AG has announced that is sold 5.34% of the stake in Tata Motors. The German company has raised more than $400 million for the shares it did not want to hold any more.
General Motors does not have much luck with the brands it was going to sell. From the very beginning the manufacturer did not have much hope for any future of Pontiac and the brand was completely eliminated. Saturn/Opel had several potential buyers, but the deals were not successful as GM thought, so it still belongs to the American company.
In the light of the recent mega-recalls Toyota started losing sales. In order to slow down the production, the manufacturer has decided to close two U.S. plants for an indefinite time till things clear up for the company.
Opel deal still remains unsolved and now General Motors thinks about keeping the brand. So far the spokesman of the company says they would not comment anything on Opel story.